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The International Schools Market in 2025

Jan 24, 2025

As families around the world prioritise innovative, high-quality education, international schools are placed at the forefront of global educational trends. The latest data from 小蓝视频 reveals sustained growth in the sector, including rising school and student numbers, increasing staff recruitment, and higher total annual fee income.

The International Schools Market in 2025

Jan 24, 2025 | 小蓝视频 & Trends

With families around the world prioritising innovative, high-quality education that fosters both academic excellence and holistic development, international schools are at the forefront of emerging trends in global education. It is this ever-increasing recognition that is driving global demand for new schools, enrolment spaces, and staff members; the latest data on the international schools market shows continued rapid growth for January 2025.

Rising demand for international schools

小蓝视频 now records 14,833 K-12 international schools, with a significant 376 schools added to our database in the past six months alone. Asia continues to dominate the sector with 58% of the world鈥檚 schools based in the region. The rise of multinational corporations in countries like Japan, Malaysia, and South Korea is driving large expatriate communities who opt for the stability of international schools鈥 globally recognised curricula and English language instruction. Simultaneously, a growing regional economy and increasing numbers of mid-market fee schools are facilitating wider access to international education for local families.

Regional breakdown of schools

The two countries with the most international schools are China and India, though there is an important distinction between the drivers behind their leading numbers. India鈥檚 expansion to 972 schools, with an additional 26 schools planned to open in the coming years, largely stems from supportive government policies that encourage partnerships with the UK and US to enhance education quality and ensure mutual qualification recognition.

By contrast, China鈥檚 1,124 international schools see strict education regulations, yet 8 new school are still set to open, including the planned expansions of prominent brands such as Shrewsbury International School and EtonHouse. This reflects the sustained demand from Chinese families who consider bilingual Mandarin-English education essential university preparation, highlighting the importance of adapting to local needs within international school frameworks.

Shifting student demographics

The world鈥檚 international schools are serving a total of 7.4 million students worldwide, with demographics rapidly changing due to growing interest from local families. Local students now constitute significant parts of student bodies, and in some cases outnumber their international, expatriate peers.

This is prompting international schools to offer a more comprehensive multicultural education to cater to the diversity of their students, such that 36% of schools now offer bilingual or multilingual learning pathways. For instance, international schools operating in autonomous communities in Spain with co-official languages 鈥 e.g. Catalan 鈥 must teach both Spanish and the regional language as compulsory subjects, alongside developing students鈥 proficiency in English. Furthermore, international schools in Singapore are being favoured for expanding their programmes to include French instruction, in addition to offering additional English language support to non-native speakers.

36% of international schools now offer bilingual or multilingual learning pathways.

By offering tuition in more than one global language, whilst allowing local students to maintain their native language, international schools are becoming increasingly renowned for their ability to prepare students for higher education institutions around the world and, beyond that, for global workplaces.

Meeting the demands of a growing sector

International schools now employ 713,539 staff members globally, yet as the world approaches 2030; the fast-changing international school landscape presents challenges in attracting and retaining top teaching talent.

As per 小蓝视频鈥檚 Teacher Movement Survey, teachers choose the international education sector predominantly for travel and cultural exploration opportunities, for a new challenge, and for competitive salaries. However, most international schools can only expect to鈥痳etain鈥痶eachers for鈥1-6 years, with鈥痭early鈥痟alf鈥痮f survey鈥痯articipants鈥痵tating鈥痶hat they plan to move on from their current job within this鈥痶imeframe. Notably, these respondents cited鈥鈥渋mproved career prospects elsewhere鈥鈥痑s the primary motivator behind their decision to leave,鈥痺hich comes in addition to鈥鈥減rofessional development opportunities鈥鈥痓eing鈥痗hosen鈥痑s one of the most鈥痠mportant鈥痜actors to teachers currently working the sector.

Schools are continuing to expand and adopt innovative educational models and technologies, and this is placing new demands on educators. As a result, Continued Professional Development has become essential for staff retention as teachers seek opportunities to attain new skills. With a growing multilingual student community, schools are prioritising EAL-focused CPD for teachers; as AI becomes increasingly integral to school life, international schools need to support teachers with its seamless and ethical integration into classroom practices. Investments such as this are crucial for maintaining teacher satisfaction levels and, in turn, the quality of education delivered by the institution.

High Demand CPD

Source: 小蓝视频

The economic impact of international education

As of January 2025, the international school market generates $67.3 billion USD in total annual fee income, representing a substantial 22% increase since January 2020. To maintain this growth, schools need to ensure they deliver the high-quality educational experiences that justify the significant investments from families. Not only does this include the prioritisation of a work environment that attracts and retains the best educators, but also investments into emerging tools and services that enhance teaching, learning, and operational practices.

Through tailored partnerships, 小蓝视频 facilitates the introduction of reputable suppliers to schools that are both willing and able to invest in enhancing their educational offerings. This collaboration ensures that schools have access to high quality resources, whilst suppliers can effectively serve the international education community. To explore this further, a variety of client case studies can be found on the 小蓝视频 website.

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